The Business of Sports is a blog that is
definitely worth checking out. The site focuses on the sports industry as a
whole, while also diving more directly into many different aspects of various sports.
They cover many topics within each sport, including ticket sales, marketing, social
media, corporate sponsorships, fan loyalty, brand management, finance, etc. As
taken directly form their website, “The goal is to provide a valuable resource
that other sports business professionals can learn from and contribute to.”
You don’t have to be a sports business guru to
be able to relate to the posts either. The site founder and owner, Russell
Scibetti, has an extensive background in the industry, including working for
ASU Athletics, Philadelphia Flyers, and the New York Jets. Scibetti and his
team do a great job of making their posts valuable, in that, they are full of
content, while still being enjoyable and an easy read. On top of this, if you
are interested in any specific sports or topics, you can scan through the “Categories”
section of their site to find specific posts pertaining to your interests. The
categories range anywhere from different sports to economics and finance to
sports apparel. The blog reaches many audiences and you are sure to find
something that interests you. Feel free to check them out here and don’t forget who
sent you!
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